ZANCHIN AUTOMOTIVE GROUP PARTNERS WITH MOBILE EINSTEIN TO ENHANCE ITS OMNI-CHANNEL MOBILE DIGITAL STRATEGY
Ottawa, Ontario – December 3, 2018 – Mobile Einstein, the leader in Mobile Customer VIP™ & Geo-Mobile Sales™ solutions for auto groups, announced today that it has partnered with Zanchin Automotive Group, the largest dealer group in Toronto with over 32 locations and 18 brands. The partnership enables the auto group to deliver an enhanced omni-channel experience via the Zanchin Auto Group mobile app.
Customers are becoming increasingly mobile and expect to interact with their dealerships of choice through new digital channels. The partnership provides Zanchin Automotive Group with a branded mobile app for its family of dealerships. Customers and potential buyers download the free dealer app to their smartphone, providing a personalized customer and shopper experience with personalized notifications, targeted geo-fencing, easy service scheduling, roadside assistance, live chat, inventory browsing, test drive scheduling, mobile offers, customer referral programs and digital loyalty rewards, to name a few.
“We pride ourselves on delivering an enhanced customer experience, and for years Zanchin has built confidence with our customers who purchase and service both new and pre-owned vehicles from us. The way customers interact with the dealership is changing and we have to change with it and offer options,” said Andria Zanchin, Principal and Executive Vice President, Zanchin Automotive Group. “In today’s digital world where every shopper and customer has a smartphone, delivering engaging experiences through a personalized dealer mobile app is key to growing long term customer relationships. We are excited to partner with Mobile Einstein and take our customer acquisition and service retention to the next level.”
“While dealerships will continue to play a significant role as primary channels for building personal contact and relationships with customers, they will need to adapt their sales and fixed operations’ infrastructure to a new generation of consumer preferences that necessitate a mix of physical and digital presence,” said Tony della Busa, President & CEO, Mobile Einstein. “Forward-thinking leaders like Zanchin Auto Group are enhancing their mobile strategy by engaging shoppers at every stage of their buying journey. This targeted form of mobile communications is helping their family of dealerships to gain the ultimate competitive advantage by engaging customers at every key moment in their vehicle ownership lifecycle.”
Increase Store-wide Profitability
Successful dealers understand the lifetime value of their customers. It’s more than just a car sale. As new-vehicle dealerships handle only about 30% of service work across the country, driving repeat visits into the dealership and cross-selling services to customers throughout the lifetime of their vehicle is key to achieving customer retention and store-wide profitability.
As dealers look to focus on fixed operations as a principal source of profitability, Mobile Customer VIP™ by Mobile Einstein, helps dealerships to optimize service revenue and retention by connecting with customers via their smartphone with timely automated alerts and offers during opportune moments in their vehicle lifecycle, such as an oil change, tire rotation, brake service, maintenance checkup, etc.
Attract and Retain Customers for Life
The growth in GPS technology is giving rise to a trend in localization for the automotive industry. Geo-Mobile Sales™ by Mobile Einstein, allows dealerships to set a virtual perimeter around their location as well as competitor lots. When customers and potential buyers pass through the perimeter, they trigger a timely and personalized notification to their smartphone, with an effective call-to-action to visit the dealership’s sales and service center. Creative call-to-actions foster visits and participation such as a digital scratch & win, a loyalty reward, a virtual tour, a digital coupon, or a pop-up sales event.
With Geo-Mobile Sales, the Mobile Einstein solution alerts the dealer’s sales and service staff when customers and prospects are visiting a competitors’ lot, and prompts them to initiate a timely and personalized follow up based on detailed analytics on the name of the buyer, the dealership they’re visiting, and time of day. With this critical insight, dealerships can boost local awareness among prospects looking to purchase a vehicle and retain customers looking to schedule a service appointment.
About Zanchin Automotive Group
The Zanchin Auto Group has been in the automotive scene for over 40 years and has established themselves as a successful, powerful auto group. Founded in 1973 by Joe Zanchin, the Zanchin powerhouse all began with a single Honda store (Number 7 Honda) in Woodbridge, Ontario. Jump forward to today and the Zanchin Auto Group now boasts over 32 locations and 18 brands. Experience “The Power to Move You” by visiting a dealership that is part of the most successful automotive groups in Canada – The Zanchin Auto Group. www.zanchinauto.com
About Mobile Einstein
Mobile Einstein is a leading provider of Mobile Customer VIP™ & Geo-Mobile Sales™ solutions for auto groups. With the power of mobility services, Mobile Einstein helps dealerships to increase customer acquisition, increase monthly service appointments, drive storewide profitability, and enhance the buyer & customer experience. Your App Genius™ –– www.mobileinstein.com
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