NEWTON MOTOR GROUP INCREASES STORE-WIDE PROFITABILITY WITH MOBILE CUSTOMER VIP & GEO-MOBILE SALES SOLUTION BY MOBILE EINSTEIN
Ottawa, Ontario – September 26, 2018 – Mobile Einstein announced today that Newton Motor Group is increasing auto sales and service revenue with Mobile Customer VIP & Geo-Mobile Sales solution by Mobile Einstein. The mobile solution provides the auto group with a branded mobile customer engagement and geo-fencing app for its dealerships, including Newton Nissan of Gallatin and Newton Nissan South.
“We’ve deployed our Newton-branded mobile dealer app for over six months and have achieved an increase in new customer acquisitions each month,” said Katie Rosenbaum, Marketing Manager, Newton Nissan. “It also adds value after the sale by helping us to schedule more service appointments per month. Over the past few months we’ve offloaded service calls via our dealer mobile app, and it has helped us to improve service retention with loyalty rewards, mobile incentives and digital coupons.”
“Leveraging mobile tools gives dealerships the opportunity to better connect with a new generation of vehicle buyers, differentiate their experience, and create customers for life,” said Tony della Busa, President & CEO, Mobile Einstein. “Forward-thinking dealerships like Newton Motor Group are embracing a mobile strategy that engages customers at every stage of their buying journey and vehicle ownership lifecycle. This is helping them to gain the ultimate competitive edge by increasing customer acquisition, improving service retention, and driving store-wide profitability.”
Auto Groups Increase Store-Wide Profitability
Successful dealers understand the lifetime value of their customers. It’s more than just a car sale. As new-vehicle dealerships handle only about 30% of service work across the country, driving repeat visits into the dealership and cross-selling services to customers throughout the lifetime of their vehicle is key to achieving storewide profitability. As the customers’ vehicle lifecycle matures, Mobile Customer VIP by Mobile Einstein helps dealerships to nurture the customer relationship resulting in optimized service revenue, as well as, a higher probability that the customer will return to purchase their next vehicle from the same dealership. Net result – customer for life.
Integrated with the dealers’ inventory system (Dealer.com, Dealer Inspire, Dealer Socket, DealerOn, etc.) and service system (xTime, CDK, Reynolds & Reynolds, AutoMate, AutoSoft, etc.), key features and benefits include:
Schedule Service – enable customers to easily book a service appointment.
Geo-Fencing – stay top of mind by launching targeted digital campaigns to alert customers and shoppers when they drive by your location and your competitors’ lot i.e. specials, new inventory, events, etc.
Geo-Mobile Sales – dealer dashboard notifies you when a prospect triggers a geo-fence and prompts your sales team for a timely follow up. With this critical insight, you’re able to connect with shoppers at the right time and convert them to customers.
Vehicle Inventory – sell more inventory, services, leases, lease renewals, maintenance, accessories, parts, body shop and rental services.
Mobile VIP Offers – increase customer spend on services, inventory and accessories with compelling coupons i.e. oil change, brake service, tune up, etc.
Loyalty Rewards – improve customer retention by rewarding customers for frequent purchases i.e. oil changes, maintenance.
Push Notifications – drive customer action by sending geo-targeted alerts directly to your customer’s mobile device i.e. specials, new inventory, referrals, service reminder, events, etc.
Live Chat – integrate your existing live chat service to convert more service and sales opportunities
Roadside Assistance – improve customer satisfaction with a one-touch roadside assistance call button.
Manufacturer Apps – integrate with any manufacturing app to ensure an optimal customer experience.
Financing – increase the number of applicants by enabling potential clients to inquire and apply for car loan or lease via easy to use application form.
Analytics – detailed reports on user downloads, user activity, mobile offer redemption, loyalty rewards, geo-fencing alerts, customer behavior, etc.
Dealer Web Communications Portal – web-based management system allows dealer admin to update app, manage content and graphics, view analytics, schedule push notifications, geo-fence, mobile offers and loyalty programs, all in real time.
Much More – see full feature & benefits mobileinstein.com/mobile-VIP
About Mobile Einstein
Mobile Einstein is a leading provider of Mobile Customer VIP™ & Geo-Mobile Sales™ solutions for auto groups. With the power of mobility services, Mobile Einstein helps dealerships to increase customer acquisition, increase monthly service appointments, drive storewide profitability, and enhance the buyer & customer experience. Your App Genius™ –– www.mobileinstein.com
Mobileinstein, the Mobileinstein logo, the Mobileinstein M, and Your App Genius are registered trademarks of Mobileinstein Software Inc. All other trademarks are the property of their respective owners.