January 2, 2019

News Release

Mobile Einstein Announces Corporate Name Change to Mobile Dealer to Reflect its Growth in Auto Dealership App Solutions

Ottawa, Ontario – January 2, 2019 – Today, Mobile Einstein, the leaders in mobile app and geo-fencing solutions for car dealerships and auto groups, will change its name to Mobile Dealer. The name change reflects the software company’s growth and commitment to providing mobile app solutions for car dealerships and auto groups. In alignment with the adoption of a new name, the company has launched a new website https://mobile-dealer.com.

“The new name – Mobile Dealer – allows us to emphasize our specialty in helping car dealerships and auto groups to sell and service more units with advanced mobile app and geo-fencing solutions,” said Tony della Busa, President & CEO, Mobile Dealer. “As a company with its roots in automotive digital technology, we are committed to delivering breakthrough products and services that will help dealerships to gain the ultimate competitive advantage by engaging shoppers at every key moment in their buying cycle and retaining customers throughout their entire vehicle ownership lifecycle.”

Increase Store-wide Profitability

Successful dealers understand the lifetime value of their customers. It’s more than just a car sale. As new-vehicle dealerships handle only about 30% of service work across the country, driving repeat visits into the dealership and cross-selling services to customers throughout the lifetime of their vehicle is key to achieving customer retention and store-wide profitability.

Successful dealers understand the lifetime value of their customers. It’s more than just a car sale. As new-vehicle dealerships handle only about 30% of service work across the country, driving repeat visits into the dealership and cross-selling services to customers throughout the lifetime of their vehicle is key to achieving customer retention and store-wide profitability.

As dealers look to focus on fixed operations as a principal source of profitability, Mobile Customer VIP™ by Mobile Dealer, helps dealerships to optimize service revenue and retention by connecting with customers via their smartphone with timely automated alerts and offers during opportune moments in their vehicle lifecycle, such as an oil change, tire rotation, brake service, maintenance checkup, etc.

Attract and Retain Customers for Life

The growth in GPS technology is giving rise to a trend in localization for the automotive industry. Geo-Mobile Sales™ by Mobile Dealer, allows dealerships to set a virtual perimeter around their location as well as competitor lots. When customers and potential buyers pass through the perimeter, they trigger a timely and personalized notification to their smartphone, with an effective call-to-action to visit the dealership’s sales and service center. Creative call-to-actions foster visits and participation such as a digital scratch & win, a loyalty reward, a virtual tour, a digital coupon, or a pop-up sales event.

With Geo-Mobile Sales, the Mobile Dealer solution alerts the dealer’s sales and service staff when customers and prospects are visiting a competitors’ lot, and prompts them to initiate a timely and personalized follow up based on detailed analytics on the name of the buyer, the dealership they’re visiting, and time of day. With this critical insight, dealerships can boost local awareness among prospects looking to purchase a vehicle and retain customers looking to schedule a service appointment.

About Mobile Dealer

Mobile Dealer is a leading provider of automotive app solutions for car dealerships and auto groups. With the power of mobility services, Mobile Dealer helps dealerships to increase customer acquisition, increase monthly service appointments, drive storewide profitability, and enhance the buyer & customer experience. Your App Genius –– https://mobile-dealer.com

Media Contact:

Diana Tsang
Mobile Dealer
info@mobile-dealer.com