Marketing Director

At Mobile Dealer, we’re forward-thinking innovators who put people first. Come build a better future with us across automotive, communications, the environment and more.

Keep reading to learn more about this opportunity to join the Mobile Dealer family of businesses.

The Director, Marketing (“Center of Excellence”) is a key leader in the Mobile Dealer marketing and sales organization, and oversees and manages all paid and owned media channels advancing Mobile Dealer Communication’s goals and objectives. There are 6 distinct accountabilities in this role: 

1.    Mobile Dealer’s Ad Tech/Mar Tech 
2.    Vendor Management (both agency of record and direct media partners)
3.    Media Segment Strategy & Performance 
4.    Media Channels and Strategy
5.    Budget/Operational Expense Management
6.    Overall team and Mobile Dealer organizational leadership

The Media Director will be responsible for making Mobile Dealer’s considerable media investment into a powerful strategic advantage, as it faces an ever-growing field of competitors and media complexity. Media channels such as: programmatic display, online video, connected TV, online radio, native advertising, paid social media, paid mass media, owned cable TV

Geography

USA, Canada, UK, Europe

Responsibilities: 

• Marketing Technology platforms, partners, and roadmaps
• Forms strategic partnerships/allegiances with top media partners and partners that enable more efficient media operations
• Establishes platform/tactic investment strategy across all paid media formats and owned TV inventory. 
• Determines the optimal media mix strategy for full funnel, brand and demand media in partnership with the attribution media partner
• Programmatic media strategy and capabilities to sequentially market to customers across the full funnel shopping experience and their subsequent lifecycle with Mobile Dealer
• Drives media operations to promote agility, accuracy and efficiency throughout the end-to-end targeting and trafficking process 
• Partners with web operations team establishing media tagging strategy and Mobile Dealer.com tag placement for media performance 
• Leads all digital media campaign planning in partnership with the new customer and current customer strategy teams 

Establishes the media operations framework both internally and externally

•  Accountable for management of media agency relationship 
• Partners with media agency and attribution partner to develop separate and comprehensive online media reporting for current and non-customers and segments therein
• Establishes roles and responsibility framework across new customer and current customer strategy teams for all media tactics
• Establishes operational framework for testing, innovation and evaluation of new media strategies, partners, and tactics
• Establishing the retargeting marketing strategy and operations across partners and web experiences
• Oversees all media planning and partners with agencies and internal partners to establish holistic media and campaign plans from a digital first perspective  

Qualifications:

• Minimum 10 years of related work experience with increasing levels of supervisory and leadership responsibility
• Seven or more years work experience leading mass and digital media operations, teams, and agencies
• First-hand experience managing website and media tagging, website design, landing pages, and user experience flows 
• In depth understanding of the marketing technology space, and proven track record innovating and advancing marketing technologies across organizations
• Established, seasoned, and proven matrix management skills given need to “deliver via others” up and down the organization. Has high comfort in leading direct and indirect reports
• Superior business acumen and polished presentation skills 
• Consumer centric – experienced in innovation and or shaping subscription services; has drive and passion for understanding customer needs and trends
• End-to-end thinker who has traction of strong operations skills – from Sales, Marketing through Service Delivery
• Proven vendor / partner management skills, focused on portfolio and operational deliverables 
• BS/BA highly desired