Harley Davidson of Dothan and Holland Motorsports Partners with Mobile Dealer to Increase Customer Acquisition and Service Appointments

Ottawa, Ontario – March 18, 2019 – Mobile Dealer, the leader in mobile apps, digital marketing, and geofencing solutions for automotive, trucking and motorsport groups, announced today that it has partnered with Harley-Davidson of Dothan and Holland Motorsports to help increase new customer acquisition and service appointments with a branded mobile customer engagement app for its family of dealerships.

Customers and potential buyers download the free app to their smartphone, providing a personalized customer and shopper experience with targeted notifications, easy service scheduling, roadside assistance, live chat, inventory browsing, test drive scheduling, mobile offers, customer referral programs and digital loyalty rewards, to name a few. The hosted mobile platform delivers greater efficiency and improved results in acquiring, managing, and retaining customers.

“At Harley-Davidson of Dothan and Holland Motorsports, offering the gold standard in customer experience is paramount. We pride ourselves on providing excellent service, and we strive to secure repeat business by exceeding our customers’ expectations at every step of the process,” said Jeremy Middleton, General Manager, Harley-Davidson of Dothan / Holland Motorsports. “Our success is enhanced by our mobile engagement app powered by Mobile Dealer, which plays a central role in enabling us to offer our clients the best ownership experience possible.”

“Delivering engaging experiences at every stage of the customers’ buying journey and ownership life cycle is key to driving profitable growth and long-term relationships,” said Tony della Busa, President & CEO, Mobile Dealer. “We are excited to work with progressive leaders like Harley-Davidson of Dothan and Holland Motorsports and help them deliver the high-quality mobile experience their customers have come to expect over the years.”

Attract and Retain Customers for Life

The growth in GPS technology is giving rise to a trend in localization for the automotive industry. Geo-Mobile Sales™ by Mobile Dealer, allows dealerships to set a virtual perimeter around their location as well as competitor lots. When customers and potential buyers pass through the perimeter, they trigger a timely and personalized notification to their smartphone, with an effective call-to-action to visit the dealership’s sales and service center. Creative call-to-actions foster visits and participation such as a digital scratch & win, a loyalty reward, a virtual tour, a digital coupon, or a pop-up sales event.

With Geo-Mobile Sales, the Mobile Dealer solution alerts the dealer’s sales and service staff when customers and prospects are visiting a competitors’ lot, and prompts them to initiate a timely and personalized follow up based on detailed analytics on the name of the buyer, the dealership they’re visiting, and time of day. With this critical insight, dealerships can boost local awareness among prospects looking to purchase a vehicle and retain customers looking to schedule a service appointment.

As dealers look to focus on fixed operations as a principal source of profitability, Mobile Customer VIP™ by Mobile Dealer, helps dealerships to optimize service revenue and retention by connecting with customers via their smartphone with timely automated alerts and offers during opportune moments in their ownership lifecycle, such as an oil change, brake service, maintenance checkup, etc.

About Harley-Davidson of Dotham / Holland Motorsports

At Harley-Davidson of Dothan and Holland Motorsports, we believe in building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on honesty and integrity and service to the Community. www.harleyofdothan.com  www.hollandmotorsports.com

About Mobile Dealer

Mobile Dealer is a leading provider of mobile dealership app, geofencing, and analytics solutions for dealerships and auto groups. With the power of mobility services, Mobile Dealer helps dealerships to increase customer acquisition, increase monthly service appointments, drive storewide profitability, and enhance the buyer & customer experience. Your App Genius –– www.mobile-dealer.com   

Media Contact:

Diana Tsang

Mobile Dealer


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