Dealerships Sell and Service More Units Using Creative Dealer App Strategies and Tactics
Leveraging mobile and digital innovations, dealerships have a prime opportunity to increase customer acquisition by engaging shoppers at every stage of their buying journey and growing service retention by engaging customers throughout their vehicle ownership lifecycle. As digital transformation continues to grow as a top strategic initiative for dealerships, Mobile Dealer celebrates a strong year in helping automotive, trucking and motorsport groups sell and service more units with compelling mobile strategies.
Here’s what dealerships have to say:
Orchid Isle Auto Group, Joe Hanley, Principal: “With our second year renewal, our mobile dealer app is helping us to identify new opportunities to increase customer acquisition by engaging shoppers at every stage of their buying journey and growing service retention by engaging customers throughout their vehicle ownership lifecycle.”
Ohio Trucks Group, Mike Linder, Marketing Manager: “Mobile Dealer has boosted our inventory views by over 110,000 over the past six months which has helped us to drive more sales growth. Over 75% of buyers that visit our lots already have the app downloaded. Each time I push an offer or new listing to our app, our sales call volumes increase two fold. Mobile Dealer delivers INCREDIBLE value to our digital marketing program.”
Newton Auto Group, Katie Rosenbaum, Marketing Manager: “We renewed our annual subscription with Mobile Dealer given the success we’ve experienced in selling and servicing more cars at each of our dealerships.”
Zanchin Automotive Group, Andria Zanchin, Principal and Executive Vice President: “In today’s digital world where every shopper and customer has a smartphone, delivering engaging digital experiences through a personalized mobile app across our thirty two dealerships is key to growing customer loyalty. We are excited to partner with Mobile Dealer and take our customer acquisition and service retention to the next level.”
Harley-Davidson Motorsports Group, Jeremy Middleton, General Manager: “At Harley-Davidson of Dothan and Holland Motorsports, offering the gold standard in customer experience is paramount. Mobile Dealer has helped our group to enhance our digital strategy and has played a central role in enabling us to offer our clients the best ownership experience possible.”
LAND Auto Group, Kelsey Bilyk, Group Marketing Director: “Delivering a superior experience across our dealerships is at the very center of our digital strategy. As our customers continue to move toward a mobile-first approach, Mobile Dealer helps us to deliver the best mobile customer experience when they buy and service from our family of dealerships.”
Digital Solution Helps Dealer Groups Sell & Service More Units
Mobile Dealer helps dealership groups to enhance their digital strategy as today’s consumers demand a mobile experience when they research, purchase and engage with their preferred dealerships. Adapting to meet consumers’ digital demands with mobile tools gives automotive, trucking and motorsports groups the opportunity to better connect with a new generation of vehicle buyers, differentiate their experience, and create customers for life.
“Mobile Dealer is a company with a strong position, innovative digital solutions and an incredibly bright future,” said Tony della Busa, President & CEO, Mobile Dealer. “In today’s connected world where everyone has a smartphone, dealerships that embrace a digital strategy that engages customers at every stage of their buying and ownership lifecycle will increase customer acquisition, improve retention and drive storewide profitability.”
Mobile Dealer has made significant digital innovations that will continue to drive the company’s growth and enhance its ability to help clients drive great future business outcomes. These innovations include:
Schedule Service – increase service revenue by enabling customers to easily book a service appointment. Automated reminders drive service revenue and store-wide profitability.
Geo-targeted Digital Marketing – launch targeted digital campaigns to alert customers and shoppers when they drive by your location and your competitors’ lot i.e. specials, new inventory, events, etc.
Geo-Mobile Digital Sales – notify staff when a customer and prospect triggers a geofence and prompt sales and service team to personally engage with a timely follow up.
Inventory – integrated with your dealer management system, sell more inventory, services, leases, lease renewals, maintenance, accessories, parts, and body shop.
Digital Offers – increase customer spend on services, inventory and accessories with compelling coupons i.e. oil change, brake service, tune up, etc.
Loyalty Rewards – improve customer retention by rewarding customers for frequent purchases i.e. oil changes, maintenance.
Advanced Notifications – drive customer action by sending automated geo-targeted alerts directly to your customer’s mobile device i.e. specials, new inventory, referrals, service reminder, events, etc.
Manufacturer Apps – integrate with any manufacturing app to ensure an optimal customer experience.
Analytics – detailed reports on competitive shopper visits, user downloads, user activity, mobile offer redemption, loyalty redemption, customer and prospect geo-targets, referral tracking, etc.