13 Captivating Initiatives that Show the Future of Automotive Retail

Retail Strategy Tech, By Jack Stratten Car retailers need to get closer to customers than ever before, to be part of their lives before they even buy. Here’s 13 top initiatives that show how automotive retail is changing to do just that. 1. Intersect by Lexus One of the big trends in automotive retail is Read more about 13 Captivating Initiatives that Show the Future of Automotive Retail[…]

Dealership Sales and Service Strategies

by Tony della Busa, CEO, Mobile Dealer As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. Have your dealership sales and service strategies given you a competitive advantage? What is your competitive advantage compared to other dealerships? Ask yourself how technology plays a role in facilitating what Read more about Dealership Sales and Service Strategies[…]

Dealerships Sell and Service More Units Using Creative Mobile Strategies and Tactics

Leveraging mobile and digital innovations, dealerships have a prime opportunity to increase customer acquisition by engaging shoppers at every stage of their buying journey and growing service retention by engaging customers throughout their vehicle ownership lifecycle. As digital transformation continues to grow as a top strategic initiative for dealerships, Mobile Dealer celebrates a strong year Read more about Dealerships Sell and Service More Units Using Creative Mobile Strategies and Tactics[…]

App for Dealers: Innovations that will Drive Profitable Growth in 2019

2019 is here and with it a renewed focus on growth and technology like app for dealers. As 2018 has seen a flattening automotive retail market, dealers in the auto industry are asking: “How are we going to make 2019 better and drive profitable and sustainable growth?” According to NADA’s Annual Research, gross profit from Read more about App for Dealers: Innovations that will Drive Profitable Growth in 2019[…]

The Health Of Automotive Retail

In a Modern Dealership article, David Mondragon wrote that the automotive industry was preparing for a big change that would bring far-reaching structural and economic implications for both dealers and the workforce. “On the surface, key economic drivers remain well positioned for growth,” he said. “Market indicators that should be high are high, and indicators Read more about The Health Of Automotive Retail[…]

Car Dealership Sales & Marketing Strategies to Reach Generation Z

  By 2020, Generation Z will account for a whopping 40% of all consumers. Generation Z is the up and coming generation, born after 1995, and they’re already proving that they’re a totally different group of shoppers than Millennials. Here are some of our best car dealership marketing strategies to reach Gen Z. Price and Read more about Car Dealership Sales & Marketing Strategies to Reach Generation Z[…]

4 Automotive Sales & Marketing Trends You Need to Know Today

According to an Autotrader study, 88% of prospective buyers use the Internet for their research, typically searching content on which car would suit their needs most, the best deals available for their budget, reading customer reviews all to narrow down where they go to buy their next car and when. People go online to research at Read more about 4 Automotive Sales & Marketing Trends You Need to Know Today[…]

Top 10 Strategies for Car Dealer Success

The automotive retail industry is getting more competitive every year. There’s no doubt that as we move deeper into 2018, dealerships will continue to face pressure from all sides. However, 2018 has also seen strong overall economic growth and the industry is filled with opportunity for dealerships that embrace change and keep working aggressively to Read more about Top 10 Strategies for Car Dealer Success[…]

4 Automotive Marketing Trends You Need to Know in 2018

According to an Autotrader study, 88% of prospective buyers use the Internet for their research, typically searching content on which car would suit their needs most, the best deals available for their budget, reading customer reviews all to narrow down where they go to buy their next car and when. People go online to research at Read more about 4 Automotive Marketing Trends You Need to Know in 2018[…]